Turn market signal into always-on pipeline

Capture evidence. Score fit. Keep a human owner. Route the next action.

1 Capture Signal

Clay

First-party

Second-party

Third-party

Capture, orchestrate, enrich.

Existing paid tools first. New tools must earn their ROI.

2 Score

ICP criteria validated by the team

Score + tier accounts.

Tier 1

Deep research + multi-channel

Tier 2

Targeted personalization + multi-channel

Tier 3

Templated outreach + single channel

3 HITL (human in the loop)

Slack

One owner per account

No owner? Round-robin to an AE

Approve

Rewrite with feedback

Reject

4 Route

After approval

Sync

Notify

Send