Account fitICP, size, stack and operating model
Alexis RodriguesAI-native GTM engineer.How to run multichannel outbound like a system
One account. One narrative. Every channel adds context.
Evidence
Know the account
Buyer intentWebsite, community and social activity
Why nowRole change, hiring or category shift
RelationshipPrevious touches, objections and stage
Decision layer
Match effort to value
FitShould we pursue?
TimingWhy now?
EffortHow much human time?
Selected playTier 2 · coordinated · founder-led
Channel plays
Give every channel a job
LinkedInBuild familiarityMake the name recognizable before the ask.
EmailExplain relevanceTurn the signal into a clear business reason.
PhoneQualify liveCapture the objection while it is still useful.
PaidReinforce recallKeep the same narrative visible between touches.
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One narrative, six coordinated touches
Each step adds context instead of repeating the same pitch.
SignalWhy nowProfileFamiliarityEmailRelevance + proofSocial touchNew contextCallLive feedbackRecallSame narrativeFeedback loop
Turn every response into better context
Capture responseReplies, calls and engagement
Update memoryStage, objection and next step
Review the playHuman check on message and effort
Route next actionRep, nurture or suppression
✓ One account owns the narrative✓ Each touch adds new information✓ Stop every sequence on reply✓ Sync every outcome to the CRM
More channels don’t create relevance. Shared context does.
