2026 Signal Map
Direct, resolved and public: three provenance layers for buyer evidence
ClayDirect evidenceCaptured in systems you controlCRM data

Call transcripts

Product usage




Marketing sequence

Meeting forms

Gated content

LinkedIn signals

Ad engagement

Resolved evidenceA provider identifies or enrichesWebsite visitor




Affinity signals

Champion tracking

Public evidenceObserved, licensed or scrapedWeb data

Web data agents


Funding announcements




Job openings

Search trends

Social engagement

Firmographic data





Technographic data

Lookalike search

News
Ads activity
Review sites

Custom scraping


Store source, timestamp and confidence. Score only what the team can explain.
