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2026 Signal Map

Direct, resolved and public: three provenance layers for buyer evidence

Clay
Direct evidenceCaptured in systems you controlCRM dataCall transcriptsProduct usageMarketing sequenceMeeting formsGated contentLinkedIn signalsAd engagement
Resolved evidenceA provider identifies or enrichesWebsite visitorAffinity signalsChampion tracking
Public evidenceObserved, licensed or scrapedWeb dataWeb data agentsFunding announcementsJob openingsSearch trendsSocial engagementFirmographic dataTechnographic dataLookalike searchNewsAds activityReview sitesCustom scraping
Store source, timestamp and confidence. Score only what the team can explain.
Alexis Rodrigues