Commercial impact
Give Sales a reason to act now.
Outbound gets expensive when every ICP account looks equally ready. A signal-led system makes live evidence visible, protects seller time and gives every touch a reason to exist.
Prioritize accounts with momentum
Live evidence distinguishes accounts showing real movement from companies that merely match the ICP.
Give every touch a reason
Sales sees why now, which evidence supports the decision and which buyer should receive the message.
Protect seller time
Strong opportunities go to Sales. Uncertain accounts remain visible for review or nurture.
Signal intelligence
Find the accounts that are ready now.
The engine starts with fit, then adds live evidence from first-party, resolved and public sources. Source, recency, confidence and inference stay visible before a score becomes a play.
Map the accounts Sales can actually win
Define the ICP, exclusions, tiers, territories and ownership before searching for intent.
Capture evidence worth acting on
Connect CRM, web, social, category intent, hiring, champion moves, technology changes and market events.
Keep judgment between score and route
Use scoring to reduce the queue, then keep a human review for important accounts and uncertain cases.
Your first live cycle
From signal map to live outbound plays.
The first cycle proves the sources, thresholds and routing logic with live accounts. Each decision stays explainable, and every outcome improves the next play.
- Capture
Normalize the evidence
Keep fit, source, recency and evidence visible in one usable record.
- Decide
Apply thresholds and review
Score the account, surface uncertainty and let people own the important calls.
- Ship
Route the next action
Send a brief, campaign or nurture action with the evidence attached.
- Learn
Improve the next cycle
Use replies, objections and account movement to adjust weights and plays.
- GTM / RevOps
- Owns the ICP, signal thresholds and routing rules.
- Sales
- Reviews priority briefs, acts on the evidence and returns outcomes.
- Lever
- Designs the system, operates the first cycle and documents the handover.
What you own
Leave with a signal system your team can run.
This is not a list of signal ideas. I build the operating layer, prove it with live accounts and transfer a system your team can continue to operate.
Design the signal map
You get the ICP rules, account universe, source taxonomy, scoring logic, evidence standards and routing ownership.
Prove it live
We test connected sources, active plays, review queues, account briefs, campaigns and signal reporting during the first cycle.
Transfer ownership
Your team keeps the documentation, thresholds, prompts, workflows and responsibilities required to operate the system.